The landscape of American-made appliances is changing dramatically as several major brands shift their manufacturing operations overseas in 2025. Rising production costs, increased global competition, and the need for streamlined supply chains are driving these changes. While companies assure customers that product quality and innovation will remain intact, many consumers are concerned about the impact on craftsmanship and American jobs. Below, we explore which brands are making the transition and what this means for their future.
1. Whirlpool
Whirlpool, a household name in America for decades, is making significant changes by shifting some of its production overseas. The Wall Street Journal noted years ago that the company’s portfolio expanded into Europe, and the decision comes as the company faces mounting pressures from rising manufacturing costs and intense global competition. While Whirlpool maintains that it will uphold its reputation for high-quality appliances, the move has sparked disappointment among loyal customers. Many fear that outsourcing could impact the brand’s longstanding heritage of American craftsmanship.
The shift in production is part of Whirlpool’s broader strategy to remain competitive in the global marketplace. The company argues that by reducing manufacturing expenses, it can invest more in research, development, and innovation. However, skeptics worry that cost-cutting measures may lead to a decline in product durability and reliability. Despite assurances from Whirlpool executives, the transition marks a pivotal moment in the brand’s history.
2. KitchenAid
KitchenAid, a beloved subsidiary of Whirlpool, is also making adjustments to its manufacturing processes. Famous for its iconic stand mixers and premium kitchen appliances, the brand outsources some components to international factories, reports Max’s Service. The change has left many devoted fans concerned about potential declines in craftsmanship and reliability. KitchenAid has built a reputation for durability, and any shift in production raises questions about the brand’s long-term quality.
The company insists that moving manufacturing overseas will help keep prices competitive while maintaining its rigorous quality standards. By leveraging global supply chains, KitchenAid aims to improve efficiency and expand its product offerings. However, consumers accustomed to the brand’s “Made in the USA” status may be wary of the change. Whether KitchenAid can maintain its legendary quality remains to be seen.
3. Thermador
Thermador, a Bosch-owned brand known for its innovative kitchen appliances, will move much of its manufacturing to Mexico, Germany, and Turkey, says All American. This shift aligns with Bosch’s broader strategy of global production and cost efficiency. Thermador has built a loyal following among luxury appliance buyers who value its high-performance ranges, ovens, and cooktops. However, the move away from American manufacturing raises concerns among customers who associate the brand with premium craftsmanship.
By relocating production, Thermador aims to stay competitive in the high-end appliance market. The company insists that the quality and design of its products will remain unchanged despite the shift. However, skeptics worry that outsourcing could impact the precision and durability Thermador is known for. Whether the brand can successfully maintain its elite reputation remains to be seen.
4. Maytag
Maytag, another Whirlpool-owned brand known for its dependability, will also undergo major changes, according to Illinois Times. Much of its manufacturing will relocate outside the U.S., as the company seeks to lower production costs. The move aligns with Whirlpool’s broader strategy to remain viable in a rapidly changing appliance market. However, customers who value Maytag’s reputation for reliability are apprehensive about what this shift could mean.
For years, Maytag’s branding has centered around the idea of long-lasting, American-made appliances. With production moving overseas, some worry that the company may not be able to maintain the same level of durability. While Whirlpool has promised that quality control will remain a priority, consumers are left wondering if Maytag’s trusted reliability will hold up. This transition reflects broader industry trends, but it may challenge the loyalty of longtime customers.
5. Wolf
Wolf, a brand known for its premium ranges, ovens, and cooktops, is also adjusting its manufacturing strategy in 2025. The company will be scaling back U.S. production and shifting more component manufacturing overseas. However, for now, Wolf plans to keep final assembly within the United States. This approach allows the company to maintain some of its American manufacturing identity while benefiting from lower production costs abroad.
Despite this effort to balance global and domestic production, some customers are concerned about the change. Wolf’s reputation is built on precision craftsmanship and professional-grade performance. By outsourcing key components, there’s a risk that quality could decline over time. The brand has reassured consumers that it will uphold its high standards, but the transition marks a notable shift in its business model.
6. Frigidaire
Frigidaire, owned by Swedish company Electrolux, is another brand set to relocate production to international facilities in 2025. Known for its innovative kitchen appliances, Frigidaire has long been a staple in American homes. The decision to move manufacturing overseas is intended to reduce costs and improve efficiency. However, many customers worry that this change will impact the brand’s traditional quality and reliability.
The shift comes as part of Electrolux’s larger strategy to compete with other global appliance giants. By consolidating manufacturing operations, the company hopes to maintain affordability while continuing to innovate. Despite these efforts, the loss of Frigidaire’s American-made status is disappointing to many loyal customers. Whether the brand can maintain its reputation under this new strategy remains to be seen.
7. Sub-Zero
Sub-Zero, a name synonymous with luxury refrigeration, is scaling back its American manufacturing in favor of more cost-effective overseas operations. The company has built a loyal customer base by emphasizing high-end craftsmanship and top-tier performance. While Sub-Zero assures customers that quality will not be compromised, the shift marks a significant departure from its traditional manufacturing roots. Many consumers see this as a major change for the brand.
The company’s decision to move production abroad is driven by the rising costs of labor and materials in the U.S. By shifting operations overseas, Sub-Zero aims to remain competitive in the luxury appliance sector. However, some customers worry that the move could impact the meticulous craftsmanship the brand is known for. Only time will tell whether Sub-Zero can successfully balance cost-cutting with its commitment to excellence.
8. Amana
Amana, a brand under the Whirlpool umbrella, has been associated with affordable and reliable appliances for decades. Unfortunately, most of its manufacturing will move overseas in 2025. This decision comes as part of Whirlpool’s larger strategy to cut costs and remain competitive. While the company insists that quality will not suffer, some customers remain skeptical.
Amana’s reputation has been built on providing budget-friendly yet durable appliances for households across the U.S. With production moving offshore, there are concerns about whether the brand can uphold its legacy of reliability. Whirlpool argues that the move will allow for better pricing and increased efficiency. However, for consumers who value American-made products, this transition is likely to be disappointing.
9. JennAir
JennAir, known for its sleek and high-end kitchen appliances, will shift much of its production overseas next year. The brand has long been associated with premium innovation and stylish designs. As part of Whirlpool’s global strategy, JennAir aims to reduce costs while maintaining its luxury appeal. However, the move signals a departure from its deep-rooted American manufacturing heritage.
While the company promises that quality and performance will remain top priorities, customers are understandably concerned. Many high-end appliance buyers seek out products specifically for their superior craftsmanship. If JennAir cannot maintain its high standards, it risks losing its competitive edge. The brand’s ability to balance cost-cutting with luxury will be a key factor in its future success.
10. Speed Queen
Speed Queen, a favorite among laundromats and homeowners for its durable, commercial-grade washing machines, will relocate production facilities in 2025. Known for its longevity and heavy-duty performance, the brand has built a strong reputation in the appliance industry. However, with increasing production costs and growing international demand, Speed Queen is adopting a more globalized manufacturing approach. This decision is part of a broader strategy to keep prices competitive while maintaining product availability.
Despite the company’s assurances that quality will not suffer, some consumers are apprehensive about the change. Many customers appreciate Speed Queen’s American-made appliances for their reliability and robust construction. Shifting production overseas raises concerns about whether the company can maintain its high standards. As Speed Queen moves into this next chapter, it will need to prove that its legendary durability remains intact.
11. Viking
Viking, widely recognized for its professional-grade kitchen appliances, will begin outsourcing a significant portion of its production to overseas factories in 2025. The company has long been a top choice for chefs and home cooking enthusiasts due to its powerful and stylish designs. While Viking assures customers that its appliances will maintain their premium quality, the transition marks a significant shift. Many buyers associate the brand with American manufacturing, making this move controversial.
Outsourcing production is expected to help Viking streamline operations and manage costs more efficiently. The brand’s leadership believes that international facilities will allow for greater flexibility in production without compromising performance. However, some longtime customers are skeptical, fearing that materials and assembly quality may decline. Viking will need to work hard to uphold its high standards and reassure loyal buyers.
12. General Electric Appliances
GE Appliances, which was acquired by Chinese company Haier in 2016, is completing its transition to international manufacturing in 2025. While the brand is still headquartered in the U.S., its production footprint has become increasingly global over the years. This shift is part of a cost-cutting strategy designed to improve efficiency and streamline operations. The move has drawn criticism from consumers who prefer American-made products.
By fully embracing international manufacturing, GE Appliances aims to remain competitive in a crowded market. The company argues that outsourcing will enable it to keep up with technological advancements while controlling costs. However, some customers feel that this decision prioritizes profits over the brand’s historical commitment to American manufacturing. As GE Appliances continues its global expansion, only time will tell how this shift will affect its reputation.
13. Electrolux
Electrolux, the parent company of several well-known appliance brands, will be expanding its international production in 2025. While Electrolux has long relied on global manufacturing, this move signifies an even greater shift away from U.S.-based production. The decision is part of the company’s ongoing efforts to optimize costs and remain competitive in an evolving market. However, this change raises concerns about the brand’s ability to maintain its quality standards.
As one of the largest appliance manufacturers in the world, Electrolux’s decision to move more production abroad will have widespread effects. While the company insists that innovation and quality control will remain top priorities, some customers worry about potential inconsistencies. The transition may also impact pricing, with some speculating that the company will prioritize affordability over durability. As Electrolux continues to reshape its production strategy, customers will be watching closely to see how the brand evolves.
